A Young Life Taken Too Early

Joe Teater
April 12, 1991 - January 19, 2004

Had it not been for a cell phone distracted driver, Joe Teater would be celebrating his 21st birthday today.  Instead of celebrating a joyous day, Joe’s parents will be visiting him at the cemetery, only able to imagine what their son would be like had he made it to this milestone.

Sadly, Joe is one of thousands who die each year at the hands of a distracted driver. Distracted driving is an absurd epidemic that only continues to get worse.  While the issue fortunately does receive national attention, it hasn’t been enough.

This month (April) is Distracted Driving Awareness Month, which is a perfect time for every motorist to take the pledge  to drive cell free while on the road so you are not responsible for the senseless death of another human being. No text is worth a life.

The Faces of Distracted Driving: Joe Teater, 12 | Hear the Stories. Get the Message Continue reading

Don’t be a Zombie Behind the Wheel

What’s the difference between a Distracted Driver and a Zombie?

Considering the fact that a distracted driver’s brain temporarily lacks cognitive attention skills, there really isn’t any difference when on the road. (On land however it’s a different story, so make sure your Zombie Insurance is up to date) Distracted driving, such as texting, phone calls and eating, can reduce brain function by as much as a third. This lack of brain function can effectively turn you into a Zombie behind the wheel, which is unsafe for you and your passengers, other drivers and pedestrians.

One call can change EVERYTHING

The Month of April is:

It’s time to “Put it Down”

Drivers simply can’t do two things at once. Period.

With the ever increasing demands on our personal and professional time in today’s busy society, learning to juggle multiple tasks at once is something we all face daily.  As a result, a new traffic safety epidemic has emerged on America’s roadways that demands immediate attention: distracted driving.

In 2009 alone, nearly 5,500 people were killed and a half million more were injured in distracted driving crashes.  One of the most alarming and widespread forms of distracted driving is cell phone usage.  Cell phone use has grown dramatically in recently years. In 1995, cell phone subscriptions covered only 11% of the United States population; in 2010, that number grew to 93%. This has led to a substantial increase in cell phone use while driving and distracted driving-related deaths.1A recent report from the National Safety Council found that more than one out of every four traffic accidents is caused by people talking on cell phones or sending text messages.2

Drivers using cell phones behind the wheel miss half of the information in their driving environment. Texting while driving increases your chances of a crash by up to 8 to 23 times.Drivers who type or read text messages contribute to at least 100,000 crashes each year, leading to thousands of preventable deaths.3
Take the FocusDriven Pledge  today to stay cell free while on the road so you are not responsible for the senseless death of another human being.  No text is worth a life.

The Faces of Distracted Driving: Hear the Stories. Get the Message Continue reading

Don’t ____ & Drive:

Distracted Driving is Deadly!

Each day, more than 15 people are killed and more than 1,200 people are injured as the result of a distracted driver being behind the wheel.1 Multi-tasking is a trait that we all must adapt to in order to survive in as our society continues to become more and more fast paced. The more we try to do at once, the more we are driven to distraction

Every time you get behind the wheel,  you will be faced with many opportunities for distractions, such as eating a cheeseburger, texting a boyfriend, or surfing the radio stations. The act of texting takes your eyes off the road for 4.6 seconds.  At 55 MPH, that’s like driving the length of an entire football field…. blindfolded.2  A few seconds may not seem like a lot of time, but that extra second can mean the difference between safety and tragedy for any driver.

Driven to Distraction Infographic

[Source: Bolt Insurance]

1 CDC: Distracted Driving
2 Distraction.Gov