Be a Force of Nature

National Severe Weather Preparedness Week 2013: March 3-9

Be a Force of Nature

We were all surprised to see tornadoes rip through the South during the month of January, while having another major tornado rock the town of Hattiesburg, Mississippi in the month of February.  Severe weather has no boundaries, and the “rules of science” we all once believed in are proving to no longer be true.

Each year, people are killed or seriously injured by tornadoes and other types of severe weather, despite advance warning. In 2012, there were more than 450 weather-related fatalities and nearly 2,600 injuries.  Severe weather knows no boundaries and does not discriminate —but that doesn’t mean we wave the white flag and surrender to nature’s whim.  It means now is the time to Be a Force of Nature in your community and resolve to build a Weather Ready Nation.

Being a force of nature when it comes to severe weather means taking appropriate action and inspiring others to do the same.  Your friends, neighbors and colleagues are more likely to prepare for the various weather hazards that frequently impact the nation when they see those around them prepare, so inspire them to act by being an example yourself.

So, what can you do to prepare?

Be a Force of Nature by pledging to prepare. When you pledge to prepare, you will take the first step to making sure that you and your family are prepared for severe weather.  Click the button below and register your support:

Pledge to Prepare
Take Action:

Severe Weather

Last but not least, Get Tech Ready

Mobile technology and social media also offer great opportunities to show others how to prepare. Through the use of everyday technology, individuals, families, responders and organizations can successfully prepare for, adapt to and recover from disruptions brought on by emergencies and disasters.

According to The American Red Cross, the internet – including online news sites and social media platforms – is the third most popular way for Americans to gather emergency information and let their loved ones know they are safe.

With effective planning, it is possible to take advantage of technology before, during and after a crisis to communicate with loved ones and manage your financial affairs — so Get Tech Ready.

Know your risk. Take Action. Be a Force of Nature

Be a Force of Nature

Be a Force of Nature

This week commemorates a the one year anniversary of the devastating April 25-28 tornado outbreak in the central and southern states —now infamously known as the 2011 Super Outbreak.  Less than one month later the city of Joplin, Mo was decimated  by the single deadliest US tornado since 1947.

This year, the week of April 22 will mark the first National Severe Weather Preparedness Week

Each year, many people are killed or seriously injured by tornadoes and other types of severe weather, despite advance warning. In 2011, there were more than 1,000 weather-related fatalities and more than 8,000 injuries. Severe weather knows no boundaries and does not discriminate —but that doesn’t mean we wave the white flag and surrender to nature’s whim.  It means now is the time to Be a Force of Nature in your community and resolve to build a Weather Ready Nation.

Being a force of nature when it comes to severe weather means taking appropriate action and inspiring others to do the same.  Your friends, neighbors and colleagues are more likely to prepare for the various weather hazards that frequently impact the nation when they see those around them prepare, so inspire them to act by being an example yourself.

So, what can you do to prepare?

Be a Force of Nature by pledging to prepare. When you pledge to prepare, you will take the first step to making sure that you and your family are prepared for severe weather.  Click the button below and register your support:

Pledge to Prepare
Take Action:

Severe Weather

Last but not least, Get Tech Ready

Mobile technology and social media also offer great opportunities to show others how to prepare. Through the use of everyday technology, individuals, families, responders and organizations can successfully prepare for, adapt to and recover from disruptions brought on by emergencies and disasters.

According to The American Red Cross, the internet – including online news sites and social media platforms – is the third most popular way for Americans to gather emergency information and let their loved ones know they are safe.

With effective planning, it is possible to take advantage of technology before, during and after a crisis to communicate with loved ones and manage your financial affairs — so Get Tech Ready.

Know your risk. Take Action. Be a Force of Nature

Why your disaster plan should embrace Social Media:

What’s the first thing you should do during an emergency?

For decades, the answer has been: Call 911. However with the dramatic rise of social media and mobile internet connectivity more people are using social media as a supplement – and has Congress seeking to harness these resources in response.

Social media channels have been used in area wide-emergencies such as the earthquake in Japan, and the tornadoes in the US to allow people to let their friends and family know they were safe when all other forms of communication was in chaos. Recently a student at University of Georgia quietly updated his Facebook status from his attic in a desperate plea for help while three armed robbers tied up his family and ransacked his house for valuables.

In light of the April 27, 2011 tornado outbreak there has been a Facebook page devoted entirely to helping victims of the storms reunite with cherished pictures and items that insurance cannot replace.  To date over 5,500 pictures have been posted on the site, with the attention of over 100,000 followers.

Take a look at the data presented below, courtesy of creditloan.com

Five ways to use social media for better emergency response:

  1. Reach a wider audience -Viral messages are repeated again and again
  2. Two-way emergency alerts with ability to send and  receive – Ongoing contact can improve preparedness prior to a crisis
  3. Monitor the conversation – Allows emergency operations to broadcast information as well as monitor
  4. Integrate data sources for situational awareness – Provides another way for responders to get a better view of emergency situations
  5. Collaboration with responders- Social Media lets organizations communicate their needs during an emergency