Be a Force of Nature

National Severe Weather Preparedness Week 2013: March 3-9

Be a Force of Nature

We were all surprised to see tornadoes rip through the South during the month of January, while having another major tornado rock the town of Hattiesburg, Mississippi in the month of February.  Severe weather has no boundaries, and the “rules of science” we all once believed in are proving to no longer be true.

Each year, people are killed or seriously injured by tornadoes and other types of severe weather, despite advance warning. In 2012, there were more than 450 weather-related fatalities and nearly 2,600 injuries.  Severe weather knows no boundaries and does not discriminate —but that doesn’t mean we wave the white flag and surrender to nature’s whim.  It means now is the time to Be a Force of Nature in your community and resolve to build a Weather Ready Nation.

Being a force of nature when it comes to severe weather means taking appropriate action and inspiring others to do the same.  Your friends, neighbors and colleagues are more likely to prepare for the various weather hazards that frequently impact the nation when they see those around them prepare, so inspire them to act by being an example yourself.

So, what can you do to prepare?

Be a Force of Nature by pledging to prepare. When you pledge to prepare, you will take the first step to making sure that you and your family are prepared for severe weather.  Click the button below and register your support:

Pledge to Prepare
Take Action:

Severe Weather

Last but not least, Get Tech Ready

Mobile technology and social media also offer great opportunities to show others how to prepare. Through the use of everyday technology, individuals, families, responders and organizations can successfully prepare for, adapt to and recover from disruptions brought on by emergencies and disasters.

According to The American Red Cross, the internet – including online news sites and social media platforms – is the third most popular way for Americans to gather emergency information and let their loved ones know they are safe.

With effective planning, it is possible to take advantage of technology before, during and after a crisis to communicate with loved ones and manage your financial affairs — so Get Tech Ready.

Know your risk. Take Action. Be a Force of Nature

Be a Force of Nature

Be a Force of Nature

This week commemorates a the one year anniversary of the devastating April 25-28 tornado outbreak in the central and southern states —now infamously known as the 2011 Super Outbreak.  Less than one month later the city of Joplin, Mo was decimated  by the single deadliest US tornado since 1947.

This year, the week of April 22 will mark the first National Severe Weather Preparedness Week

Each year, many people are killed or seriously injured by tornadoes and other types of severe weather, despite advance warning. In 2011, there were more than 1,000 weather-related fatalities and more than 8,000 injuries. Severe weather knows no boundaries and does not discriminate —but that doesn’t mean we wave the white flag and surrender to nature’s whim.  It means now is the time to Be a Force of Nature in your community and resolve to build a Weather Ready Nation.

Being a force of nature when it comes to severe weather means taking appropriate action and inspiring others to do the same.  Your friends, neighbors and colleagues are more likely to prepare for the various weather hazards that frequently impact the nation when they see those around them prepare, so inspire them to act by being an example yourself.

So, what can you do to prepare?

Be a Force of Nature by pledging to prepare. When you pledge to prepare, you will take the first step to making sure that you and your family are prepared for severe weather.  Click the button below and register your support:

Pledge to Prepare
Take Action:

Severe Weather

Last but not least, Get Tech Ready

Mobile technology and social media also offer great opportunities to show others how to prepare. Through the use of everyday technology, individuals, families, responders and organizations can successfully prepare for, adapt to and recover from disruptions brought on by emergencies and disasters.

According to The American Red Cross, the internet – including online news sites and social media platforms – is the third most popular way for Americans to gather emergency information and let their loved ones know they are safe.

With effective planning, it is possible to take advantage of technology before, during and after a crisis to communicate with loved ones and manage your financial affairs — so Get Tech Ready.

Know your risk. Take Action. Be a Force of Nature

How Social Media is Changing Disaster Response

More than 66% of adult online users are connected to one or more social media platforms.

Source: mashable.com via Melissa on Pinterest

Social media is no longer just about keeping in touch with friends, or getting the latest scoop on Hollywood gossip — it also serves as an emergency management communication tool. According to the American Red Cross, receiving news online is the 3rd most popular source for emergency info. When an emergency does arise, 18 percent of the general population will turn to Facebook to gather more information about the emergency, while 24 percent would turn to social tools to let others know they are safe.

During a time of crisis, individuals look to social media as a means to communicate with one another – sending photos of damage, checking the safety of friends and family or passing along news and updates about the disaster’s effects. But people also look to social media channels for information from government agencies and companies.

There are several reasons why your disaster plan should include social media, especially considering  such data based  services like Social Media, texts and emails are less likely to experience a network congestion that often plagues the phone lines during an emergency.

Have you incorporated Social Media into your disaster planning?

What do you think when online tools are used to help people during a crisis? Would you turn to Google, social media or crowd-mapping sites in an emergency?