More than 66% of adult online users are connected to one or more social media platforms.
During a time of crisis, individuals look to social media as a means to communicate with one another – sending photos of damage, checking the safety of friends and family or passing along news and updates about the disaster’s effects. But people also look to social media channels for information from government agencies and companies.
There are several reasons why your disaster plan should include social media, especially considering such data based services like Social Media, texts and emails are less likely to experience a network congestion that often plagues the phone lines during an emergency.
Have you incorporated Social Media into your disaster planning?
What do you think when online tools are used to help people during a crisis? Would you turn to Google, social media or crowd-mapping sites in an emergency?
2. 2011 Social Media & Disaster Survey (Red Cross)